Since Google’s Hummingbird and Panda algorithm changes, SEO has relied primarily on publishing high quality content. Not on stuffing the right amount of keywords into unnaturally-written articles, and building as many (often spammy) backlinks as possible, as was the case a few years ago.

In this class, you’ll start by identifying your own ideas for authentic content that resonates with your audience, then you’ll zero in on how to:

• research like a pro


• write compelling headlines (that aren’t clickbait)


• structure posts so they’re easier to write


• write introductions that keep readers reading


• create engaging content that ranks well in search


• repurpose content so you get more bang for your buck

With tips on how to create the perfect post throughout, this class is great for anyone looking to improve the quality of the content they publish. By the end of this class, you’ll have your own authentic, quality blog post ready for publication on your site.