The Real Mad Men
The Renegades of Madison Avenue and the Golden Age of Advertising
2012 | PDF | 224 pages | English | 0762440902 | 7.3 Mb
Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the ’60s.
AMC’s award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising.
The Renegades of Madison Avenue and the Golden Age of Advertising
2012 | PDF | 224 pages | English | 0762440902 | 7.3 Mb
Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the ’60s.
AMC’s award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising.
Categories: E-Books & Audio Books
How To Do Everything And Be Happy
Your Easy-Peasy Guide to Creating Happiness
2011 | PDF | 228 pages | English | 0956885608 | 1.9 Mb
Every now and then a self-help book comes along that questions the very nature of happiness, shakes the very foundation of all the things you hold dear, and forces you to reconsider every assumption you've ever made.
Your Easy-Peasy Guide to Creating Happiness
2011 | PDF | 228 pages | English | 0956885608 | 1.9 Mb
Every now and then a self-help book comes along that questions the very nature of happiness, shakes the very foundation of all the things you hold dear, and forces you to reconsider every assumption you've ever made.
Design for Operational Excellence: A Breakthrough Strategy for Business Growth
2011 | PDF | 304 pages | English | 0071768246 | 2.7 Mb
Design for Operational Excellence is a blueprint for a joined up, end-to-end designed operation that makes Operational Excellence a reality. The book excellently outlines the process of creating flow that every employee can see and, most importantly, fix without management intervention. Kevin Duggan’s emphasis on creating standard work for abnormal flow hits one of the biggest gaps in most continuous improvement initiatives. This book will change the way that you think about continuous improvement and the case studies will demonstrate that it works.
2011 | PDF | 304 pages | English | 0071768246 | 2.7 Mb
Design for Operational Excellence is a blueprint for a joined up, end-to-end designed operation that makes Operational Excellence a reality. The book excellently outlines the process of creating flow that every employee can see and, most importantly, fix without management intervention. Kevin Duggan’s emphasis on creating standard work for abnormal flow hits one of the biggest gaps in most continuous improvement initiatives. This book will change the way that you think about continuous improvement and the case studies will demonstrate that it works.
Computer Architecture, Fifth Edition: A Quantitative Approach
(The Morgan Kaufmann Series in Computer Architecture and Design)
2011 | PDF | 856 pages | English | 012383872X | 11.9 Mb
The computing world today is in the middle of a revolution: mobile clients and cloud computing have emerged as the dominant paradigms driving programming and hardware innovation today. The Fifth Edition of Computer Architecture focuses on this dramatic shift, exploring the ways in which software and technology in the cloud are accessed by cell phones, tablets, laptops, and other mobile computing devices. Each chapter includes two real-world examples, one mobile and one datacenter, to illustrate this revolutionary change.
(The Morgan Kaufmann Series in Computer Architecture and Design)
2011 | PDF | 856 pages | English | 012383872X | 11.9 Mb
The computing world today is in the middle of a revolution: mobile clients and cloud computing have emerged as the dominant paradigms driving programming and hardware innovation today. The Fifth Edition of Computer Architecture focuses on this dramatic shift, exploring the ways in which software and technology in the cloud are accessed by cell phones, tablets, laptops, and other mobile computing devices. Each chapter includes two real-world examples, one mobile and one datacenter, to illustrate this revolutionary change.
Categories: E-Books & Audio Books
The New Old World
2011 | PDF | 592 pages | English | 1844677214 | 4 Mb
A magisterial analysis of Europe's development since the end of the Cold War.
The New Old World looks at the history of the European Union, the core continental countries within it, and the issue of its further expansion into Asia. It opens with a consideration of the origins and outcomes of European integration since the Second World War, and how today's EU has been theorized across a range of contemporary disciplines. It then moves to more detailed accounts of political and cultural developments in the three principal states of the original Common Market—France, Germany and Italy.
2011 | PDF | 592 pages | English | 1844677214 | 4 Mb
A magisterial analysis of Europe's development since the end of the Cold War.
The New Old World looks at the history of the European Union, the core continental countries within it, and the issue of its further expansion into Asia. It opens with a consideration of the origins and outcomes of European integration since the Second World War, and how today's EU has been theorized across a range of contemporary disciplines. It then moves to more detailed accounts of political and cultural developments in the three principal states of the original Common Market—France, Germany and Italy.
The New Tycoons: Inside the Trillion Dollar Private Equity Industry That Owns Everything
Bl00m.berg Press | 2012 | PDF | 232 pages | English | 1118205464 | 1.1 Mb
Bl00m.berg Press | 2012 | PDF | 232 pages | English | 1118205464 | 1.1 Mb
What do Dunkin' Donuts, J. Crew, Toys "R" Us, and Burger King have in common? They are all currently or just recently were owned, operated, and controlled by private equity firms. The New Tycoons: Inside the Trillion Dollar Private Equity Industry That Owns Everything takes the reader behind the scenes of these firms: their famous billionaire founders, the overlapping stories of their creation and evolution, and the outsized ambitions that led a group of clever bankers from small shops operating in a corner of Wall Street into powerhouse titans of capital. This is the story of the money and the men who handle it.
Categories: E-Books & Audio Books
Social Sciences and Cultural Studies
Issues of Language, Public Opinion, Education and Welfare
InTeOp | 2012 | ISBN: 9535107422 9789535107422 | 519 pages | PDF | 10 MB
This is a unique and groundbreaking collection of questions and answers coming from higher education institutions on diverse fields and across a wide spectrum of countries and cultures. It creates routes for further innovation, collaboration amidst the Sciences (both Natural and Social) and the Humanities and the private and the public sectors of society.
Issues of Language, Public Opinion, Education and Welfare
InTeOp | 2012 | ISBN: 9535107422 9789535107422 | 519 pages | PDF | 10 MB
This is a unique and groundbreaking collection of questions and answers coming from higher education institutions on diverse fields and across a wide spectrum of countries and cultures. It creates routes for further innovation, collaboration amidst the Sciences (both Natural and Social) and the Humanities and the private and the public sectors of society.
Learning Quartz Composer: A Hands-On Guide to Creating Motion Graphics with Quartz Composer
English | ISBN: 0321636945 | 2012 | 192 pages | PDF + EPUB | 12 + 10 MB
Create Amazing Real-Time Motion Graphics with Quartz Composer!
Apple’s Quartz Composer makes it amazingly easy to create real-time graphics of all kinds: for screensavers, animations, kiosk art, film effects, Dashboard Widgets, graphically-rich apps, and more. But few content creators use QC, because they’ve had practically no useful help–until now. In this book/DVD bundle, two renowned VJs who’ve pushed this tool to the limit show you how to do it, too!
English | ISBN: 0321636945 | 2012 | 192 pages | PDF + EPUB | 12 + 10 MB
Create Amazing Real-Time Motion Graphics with Quartz Composer!
Apple’s Quartz Composer makes it amazingly easy to create real-time graphics of all kinds: for screensavers, animations, kiosk art, film effects, Dashboard Widgets, graphically-rich apps, and more. But few content creators use QC, because they’ve had practically no useful help–until now. In this book/DVD bundle, two renowned VJs who’ve pushed this tool to the limit show you how to do it, too!
Learning Android Application Programming for the Kindle Fire
A Hands-On Guide to Building Your First Android Application
2012 | PDF | 352 pages | English | 032183397X | 17.3 Mb
In this book, bestselling Android programming authors Lauren Darcey and Shane Conder teach you every skill and technique you need to write production-quality apps for Amazon Kindle Fire, the world’s hottest Android tablet. You’ll learn the very best way: by building a complete app from start to finish. Every chapter builds on what you’ve already learned, helping you construct, expand, and extend your working app as you move through the entire development lifecycle.
A Hands-On Guide to Building Your First Android Application
2012 | PDF | 352 pages | English | 032183397X | 17.3 Mb
In this book, bestselling Android programming authors Lauren Darcey and Shane Conder teach you every skill and technique you need to write production-quality apps for Amazon Kindle Fire, the world’s hottest Android tablet. You’ll learn the very best way: by building a complete app from start to finish. Every chapter builds on what you’ve already learned, helping you construct, expand, and extend your working app as you move through the entire development lifecycle.
Jumping into C++
2012 | PDF | 379 pages | English | 5.6 Mb
A step-by-step guide to becoming a C++ programmer... Guaranteed
Want to learn to code? Want to learn C++? Struggling to follow your lecturer or books and tutorials written for experts?
You're not alone.
2012 | PDF | 379 pages | English | 5.6 Mb
A step-by-step guide to becoming a C++ programmer... Guaranteed
Want to learn to code? Want to learn C++? Struggling to follow your lecturer or books and tutorials written for experts?
You're not alone.
Categories: E-Books & Audio Books
Instructor Solution Manual - Power System Analysis and Design (5th Edition)
2011 | PDF | 848 pages | English | 1111425779 | 5.8 Mb
The new edition of POWER SYSTEM ANALYSIS AND DESIGN provides students with an introduction to the basic concepts of power systems along with tools to aid them in applying these skills to real world situations. Physical concepts are highlighted while also giving necessary attention to mathematical techniques. Both theory and modeling are developed from simple beginnings so that they can be readily extended to new and complex situations. The authors incorporate new tools and material to aid students with design issues and reflect recent trends in the field.
2011 | PDF | 848 pages | English | 1111425779 | 5.8 Mb
The new edition of POWER SYSTEM ANALYSIS AND DESIGN provides students with an introduction to the basic concepts of power systems along with tools to aid them in applying these skills to real world situations. Physical concepts are highlighted while also giving necessary attention to mathematical techniques. Both theory and modeling are developed from simple beginnings so that they can be readily extended to new and complex situations. The authors incorporate new tools and material to aid students with design issues and reflect recent trends in the field.
Einstieg in PHP 5.4 und MySQL 5.5
2012 | PDF | 595 pages | German | 3836218771 | 12.5 Mb
Wenn Sie schnell und praxisnah lernen möchten, wie Sie dynamische Webseiten mit PHP und MySQL entwickeln, dann ist dieses Buch genau das Richtige für Sie. Schritt für Schritt zeigt Ihnen unser Autor Thomas Theis anhand leicht nachvollziehbarer und sofort einsetzbarer Beispiele, wie Sie mit PHP programmieren und auf MySQL-Datenbanken zugreifen. Ein Programmierkurs am Anfang des Buchs stellt dabei sicher, dass sich auch Programmieranfänger problemlos zurechtfinden. Anschliessend werden dann alle Themen behandelt, die Sie zum Erstellen von Blogs, Webshops, Chats, Foren u,Ä. benötigen. Alle Beschreibungen sind natürlich aktuell zu den Versionen PHP 5.4 und MySQL 5.5.
2012 | PDF | 595 pages | German | 3836218771 | 12.5 Mb
Wenn Sie schnell und praxisnah lernen möchten, wie Sie dynamische Webseiten mit PHP und MySQL entwickeln, dann ist dieses Buch genau das Richtige für Sie. Schritt für Schritt zeigt Ihnen unser Autor Thomas Theis anhand leicht nachvollziehbarer und sofort einsetzbarer Beispiele, wie Sie mit PHP programmieren und auf MySQL-Datenbanken zugreifen. Ein Programmierkurs am Anfang des Buchs stellt dabei sicher, dass sich auch Programmieranfänger problemlos zurechtfinden. Anschliessend werden dann alle Themen behandelt, die Sie zum Erstellen von Blogs, Webshops, Chats, Foren u,Ä. benötigen. Alle Beschreibungen sind natürlich aktuell zu den Versionen PHP 5.4 und MySQL 5.5.
Exquisite Expressions with Photoshop Elements 9
PDF | 2011 | 400 pages | English | 0470578009 | 346.6 Mb
Adobe Photoshop Elements is the leading consumer-level photo editing software for both Mac and Windows users. This one-of-a-kind guide demonstrates creative effects you can accomplish with Photoshop Elements, using five gallery-quality images to illustrate each tutorial. Every lesson includes the specific shooting information used for the photo and details of the Elements treatments applied to transform it. With its unique 9x9" format and spectacular photographs, this book is unlike any other Photoshop Elements guide available. Photoshop Elements is the number one photo editing software for consumer use and is available for both Mac and Windows
PDF | 2011 | 400 pages | English | 0470578009 | 346.6 Mb
Adobe Photoshop Elements is the leading consumer-level photo editing software for both Mac and Windows users. This one-of-a-kind guide demonstrates creative effects you can accomplish with Photoshop Elements, using five gallery-quality images to illustrate each tutorial. Every lesson includes the specific shooting information used for the photo and details of the Elements treatments applied to transform it. With its unique 9x9" format and spectacular photographs, this book is unlike any other Photoshop Elements guide available. Photoshop Elements is the number one photo editing software for consumer use and is available for both Mac and Windows
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More)
That Engage Customers and Ignite Your Business (The New Rules Social Media)
2012 | PDF | 293 pages | English | 1118232607 | 5.9 Mb
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.
That Engage Customers and Ignite Your Business (The New Rules Social Media)
2012 | PDF | 293 pages | English | 1118232607 | 5.9 Mb
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.
Clinical Psychology (8th Edition)
2012 | PDF | 688 pages | English | 0495508225 | 7.4 Mb
In language your students will understand and enjoy reading, Timothy Trull's CLINICAL PSYCHOLOGY offers a concrete and well-rounded introduction to clinical psychology. A highly respected clinician and researcher, Dr. Trull examines the rigorous research training that clinicians receive, along with the empirically supported assessment methods and interventions that clinical psychologists must understand to be successful in the field. This new edition of Trull's bestselling text covers cutting-edge trends, as well as offers enhanced coverage of culture, gender and diversity, and contemporary issues of health care.
2012 | PDF | 688 pages | English | 0495508225 | 7.4 Mb
In language your students will understand and enjoy reading, Timothy Trull's CLINICAL PSYCHOLOGY offers a concrete and well-rounded introduction to clinical psychology. A highly respected clinician and researcher, Dr. Trull examines the rigorous research training that clinicians receive, along with the empirically supported assessment methods and interventions that clinical psychologists must understand to be successful in the field. This new edition of Trull's bestselling text covers cutting-edge trends, as well as offers enhanced coverage of culture, gender and diversity, and contemporary issues of health care.
Categories: E-Books & Audio Books
Understanding Statistics in the Behavioral Sciences (10th Edition)
2011 | PDF | 672 pages | English | 1111837260 | 19.5 Mb
Based on over 30 years of successful teaching experience in this course, Robert Pagano's introductory text takes an intuitive, concepts-based approach to descriptive and inferential statistics. He uses the sign test to introduce inferential statistics, empirically derived sampling distributions, many visual aids, and lots of interesting examples to promote reader understanding. One of the hallmarks of this text is the positive feedback from users--even those not mathematically inclined praise the text for its clarity, detailed presentation, and use of humor to help make concepts accessible and memorable.
2011 | PDF | 672 pages | English | 1111837260 | 19.5 Mb
Based on over 30 years of successful teaching experience in this course, Robert Pagano's introductory text takes an intuitive, concepts-based approach to descriptive and inferential statistics. He uses the sign test to introduce inferential statistics, empirically derived sampling distributions, many visual aids, and lots of interesting examples to promote reader understanding. One of the hallmarks of this text is the positive feedback from users--even those not mathematically inclined praise the text for its clarity, detailed presentation, and use of humor to help make concepts accessible and memorable.
Categories: E-Books & Audio Books
Instructor Solution Manual - Matrix Analysis of Structures (2nd Edition)
2011 | PDF | 656 pages | English | 1111426201 | 2.5 Mb
This book takes a fresh, student-oriented approach to teaching the material covered in the senior- and first-year graduate-level matrix structural analysis course. Unlike traditional texts for this course that are difficult to read, Kassimali takes special care to provide understandable and exceptionally clear explanations of concepts, step-by-step procedures for analysis, flowcharts, and interesting and modern examples, producing a technically and mathematically accurate presentation of the subject.
2011 | PDF | 656 pages | English | 1111426201 | 2.5 Mb
This book takes a fresh, student-oriented approach to teaching the material covered in the senior- and first-year graduate-level matrix structural analysis course. Unlike traditional texts for this course that are difficult to read, Kassimali takes special care to provide understandable and exceptionally clear explanations of concepts, step-by-step procedures for analysis, flowcharts, and interesting and modern examples, producing a technically and mathematically accurate presentation of the subject.
Precalculus: Mathematics for Calculus (6th Edition)
2011 | PDF | 1008 pages | English | 0840068077 | 80.2 Mb
This best selling author team explains concepts simply and clearly, without glossing over difficult points. Problem solving and mathematical modeling are introduced early and reinforced throughout, providing students with a solid foundation in the principles of mathematical thinking. Comprehensive and evenly paced, the book provides complete coverage of the function concept, and integrates a significant amount of graphing calculator material to help students develop insight into mathematical ideas.
2011 | PDF | 1008 pages | English | 0840068077 | 80.2 Mb
This best selling author team explains concepts simply and clearly, without glossing over difficult points. Problem solving and mathematical modeling are introduced early and reinforced throughout, providing students with a solid foundation in the principles of mathematical thinking. Comprehensive and evenly paced, the book provides complete coverage of the function concept, and integrates a significant amount of graphing calculator material to help students develop insight into mathematical ideas.
Financial and Managerial Accounting (1st Edition)
2011 | PDF | 1464 pages | English | 111800423X | 37.1 Mb
Weygandt, Financial and Managerial Accounting, is a new first edition title. The new features include International Financial Reporting Standards (IFRS) modules, service company integration, and a focus on the accounting cycle. Financial and Managerial Accounting will address the need to prepare readers for a profession quickly moving to International Financial Reporting Standards (IFRS) and based on market development feedback, it will also address IFRS through modules at the end of each chapter.
2011 | PDF | 1464 pages | English | 111800423X | 37.1 Mb
Weygandt, Financial and Managerial Accounting, is a new first edition title. The new features include International Financial Reporting Standards (IFRS) modules, service company integration, and a focus on the accounting cycle. Financial and Managerial Accounting will address the need to prepare readers for a profession quickly moving to International Financial Reporting Standards (IFRS) and based on market development feedback, it will also address IFRS through modules at the end of each chapter.
Categories: E-Books & Audio Books
The Effects of Noise on Aquatic Life (Advances in Experimental Medicine and Biology)
2011 | PDF | 723 pages | English | 1441973109 | 29.1 Mb
The Second International Conference on the Effects of Noise on Aquatic Life will take place in Ireland August 15-20, 2010. The main emphasis of the conference will be on defining the current state of knowledge. However, we will also assess progress in the three years since the First conference. The Second conference will place strong emphasis on recent research results, the sharing of ideas, discussion of experimental approaches, and analysis of regulatory issues.
2011 | PDF | 723 pages | English | 1441973109 | 29.1 Mb
The Second International Conference on the Effects of Noise on Aquatic Life will take place in Ireland August 15-20, 2010. The main emphasis of the conference will be on defining the current state of knowledge. However, we will also assess progress in the three years since the First conference. The Second conference will place strong emphasis on recent research results, the sharing of ideas, discussion of experimental approaches, and analysis of regulatory issues.
Profiting with Iron Condor Options: Strategies from the Frontline for Trading in Up or Down Markets
2011 | PDF | 208 pages | English | 0137085516 | 4.8 Mb
Use Iron Condor Options to Earn Consistent Returns Every Month with Surprisingly Modest Risk...
2011 | PDF | 208 pages | English | 0137085516 | 4.8 Mb
Use Iron Condor Options to Earn Consistent Returns Every Month with Surprisingly Modest Risk...
Your Career: How To Make It Happen (8th Edition)
PDF | 336 pages | English | 1111572313 | 54.2 Mb
Packed with innovative resources you can use now and throughout your career, best-selling YOUR CAREER: HOW TO MAKE IT HAPPEN, 8e helps you move from "job seeker" to "job finder" with its comprehensive step-by-step guide to finding and keeping a job. Both empowering and encouraging, the book effectively breaks the daunting prospect of marketing yourself to prospective employers into a manageable process. Clear instruction guides you through self-assessment, employer research, self-marketing, writing a market-driven resume, and interviewing.
Canon 7D: From Snapshots to Great Shots
PDF | 288 pages | English | ISBN:0321624823 | 37.2 Mb
This book has one goal: to teach Canon 7D owners how to make great shots using your camera. Starting with the top ten things you need to know about the 7D — charging your battery, setting your ISO, reviewing your photos, and more — professional photographer Nicole S. Young then carefully guides you through the modes of the camera, offering practical advice on choosing your settings, expert shooting tips, and end-of-chapter “challenges” to get you up and running with your 7D.
Microsoft Excel 2010: Comprehensive (Shelly Cashman) (1st Edition)
PDF | Retail | 2011 | 920 pages | English | ISBN:1439079013 | 101.8 Mb
Microsoft Office Excel 2010: Comprehensive provides a project-based, step-by-step approach to successfully teach students Microsoft Excel 2010 skills.
PDF | Retail | 2011 | 920 pages | English | ISBN:1439079013 | 101.8 Mb
Microsoft Office Excel 2010: Comprehensive provides a project-based, step-by-step approach to successfully teach students Microsoft Excel 2010 skills.
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