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http://dirtybootsandmessyhair.com/shop

16m | Video: 1080p

English | 2017 | 192 Pages | ISBN: 978-8416851027 | PDF | 110 mb
 

English | 2014 | 144 Pages | ISBN: 978-1465416070 | PDF | 24 mb

 

 Perfect for teenagers and young women who like to try new looks, 10-Minute Makeup shows 50 versatile looks that can be created in only ten minutes. With detailed information on basic techniques, products, equipment, as well as special tips and tricks from stylist-to-the-stars Boris Entrup, 10-Minute Makeup shows that anyone can create glamorous runway looks with these easy-to-follow, step-by-step instructions and before-and-after shots.

If you have helped a customer achieve success, you can document it in a case study, which is how you tell the world about it. In this course, learn about typical types of case studies, which fit both online and print formats. Explore strategies for making a compelling case study. Find out how to avoid some common pitfalls.

Have you ever wanted to write professionally? Perhaps you'd like to make some extra money writing articles for publication in your industry or taking on additional assignments to write for your company.

Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups. Conversion and growth strategist Michael Duquet walks you through the rules for writing ads for different platforms. He goes over ways to hit your advertising goals (macro and micro and acquisition and retention), and shows how to craft copy for specific media types, including websites, email, direct mail, and social media. Because different audiences are receptive to different kinds of ads, Michael shows how to change your message and tone based on your target audience and customer persona. In the final chapters, he walks you through some common dos and don'ts and explains what the future of advertising holds for copywriters and creative strategists.

Finding a great job starts with writing a great resume, one that speaks to your personal and professional strengths. Learn how to write a resume that stands out and makes employers take notice.

Have to write a research paper? Learn tips for writing an A+ paper that will wow your professors. In this course, author and Kelley School of Business faculty member Judy Steiner-Williams shows you how to prepare for, and write, polished research papers for high school and college classes. Discover how to brainstorm, select your best ideas, collect and categorize research, and write the paper, while following along with Judy's practical, real-world examples.

In this course, author and senior Kelley School of Business lecturer Judy Steiner-Williams shows you tips and techniques for responding to a "request for proposal" (RFP) and for crafting a well-conceived proposal from scratch. Using an actual RFP and real-life proposals, Judy emphasizes what elements to include in your own response. She also helps you understand the four proposal types, and how to gather research, anticipate potential questions and objections, and follow up successfully. With Judy's help, you'll be able to navigate the competitive and sometimes tedious world of proposals and write stronger submissions with a higher rate of acceptance.

Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business. Done correctly, press releases can promote your brand, distribute important information, and even improve your SEO. In this short writing course, PR expert Andrea Holland explains how to write an effective press release. She begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your headline and subhead down, crafting body copy, adding your boilerplate, and distributing the release through a newswire. Follow along using the handout Andrea has included with the course—a template she uses to kick-start the writing process for her own clients.

A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to create the plan, analyze an existing market, and break down the plan's components into focused sections. Author Drew Boyd also offers advice on how best to present and leverage the plan throughout an organization.

Cover letters matter. When done right, they spell out clearly who you are, what you have to offer, and—most importantly—why your skills, experience, and interests make you the perfect person for the job you’re vying for. In this course, join career strategist and Certified Professional Resume Writer Jenny Foss as she dives into the topic of cover letters, detailing how to craft one that helps you land the interview and—ultimately—the job. Explore the elements of an exceptional cover letter and learn how to craft a killer lead, provide direct evidence for why your skills align with a position, and close on a strong note. Plus, Jenny shares tips for getting your polished letter directly into the hands of decision-makers.