A/B split testing on checkout pages (analysis made to find out which checkout structure works better in e-commerce sites) have turned out to be the best choice for a better user experience during purchase. This because a multi-step structure helps customers feel more comfortable during payment operations as they understand better which step they are filling in.

In the majority of shops you find small objects with a very low price per item, just think to ironmongery or nail charm. Your customer could either be one who needs big amounts of such product or one who needs just a couple of small nails. Yet, in this case, shipping so few would require too much time if compared with the earnings you would get (not to say that earnings are entirely missing). And not to mention, then, shipping costs that would be much higher than the price of purchased products.

Selling products with dedicated access is a great opportunity to increase your earnings: big companies like Udemy or Treehouse prove it, achieving huge amount of sales volumes with this business model. Their income is intended to grow considering the amount of people looking for their products. In a completely automatic way, you could offer your users a restricted and exclusive access to tailored information, like a course, a study plan, a sequence of e-books, or even premium services, etc.

Have ever had that unpleasant feeling of having to make a present to someone, but not knowing what to buy? 99% of the times, this type of uncertainty does not help users completing their purchase. The same happens on your shop. A customer comes to purchase a present, browses the catalogue in search for an idea, but he cannot be sure about what the recipient could like most and has many doubts: how does refund policy work in case the product should not be good? And if the size were not the right one? And if it did not arrive in time?

From January 1 2015, the European Union has put into effect the new rules about the taxation on the purchase of digital goods (software, electronic, e-book, telecommunications and broadcast services) for European citizens. In the business to consumer sale, the shop must apply the VAT of the country of the purchaser; while in the business to business it all depends whether the company owns valid VAT number recognized by the European Union. 28 countries mean 28 different calculations; do you think it could be confusing? Well, because with YITH WooCommerce EU VAT everything will be automatic.

Create ad hoc promotions to catch your customers' attention and loyalize them in the course of time: the only plugin that gives dynamism to your e-commerce and lets you increase the visits – and consequentially the sales – taking advantage of the marketing elementary principles. Discounts, special prices, promotions, bonuses: with few clicks you will make your shop a necessary step for whoever is looking for your products.

Customize your emails with our templates to give a more professional look to the messages your customers will receive after the registration on your site and after the purchase of a product. A positive and efficient image is built even on details and on how you present the correspondence sent to your users from your e-commerce site: don't leave anything to chance!

Numbers are very important in business! Which is why behind every major store you will find professionals examining all sorts of data. Their objective is to find working solutions aimed at optimizing the overall income. Almost 100% of e-commerce stores use analytics in order to understand customers' behaviour, but none of these tools goes the extra mile, none of these tools analyzes the data from John Doe, your best customer. And you need to know what John Doe does, not just any customers who just stumbled into your website.

Make your customers' life easier and allow them to make a comparison among your products in the easiest and most efficient way ever: with a few clicks, they will get an overview on everything you offer and they will be able to choose what best meets their needs.

Meet Crypto Kit – screens pack for the new era currency applications. Premium layouts allows you to quickly prototype and design beautiful interfaces for your clients and users. All screens comes in both White and Black versions, each layout was carefully crafted using nested symbols. What else to mention? You can resize every artboard to get view from Iphone 5s to X with a single click. And don't forget those gorgeous vector illustrations prepared special for this kit.

Editing multiple products can be exhausting: maybe you just want to change the price, or quickly change the small description of all products of a given category. Don’t worry: with YITH WooCommerce Bulk Product Editing, now you can easily change all your product fields with an extreme spontaneity. In a store time is money: imagine having to change price to 1000 products one by one… that would take forever! And once you are done you would probably have to start over again. Consider the time spent doing this that you could have used doing other more productive things… it would be damaging for your business!

We all know the powerful benefits of selling products of well-known brands: brands are a guarantee for quality, they assure product recognition in customers' mind and generate an attitude of loyalty and retention which comes from established experience. YITH WooCommerce Brands Add-on allows you to introduce a brands system within your store, a rather common option these days, for any kind of product: from jewels to food, customers know which brand they trust and they will be more keen on purchasing it if they see it listed in your catalog!

Research on e-commerce websites proves that using badges on products increases conversion rates by 55%. YITH WooCommerce Badge Management provides you with badges and the possibility to manage them for the products of your shop. Think about it: in your own personal experience, how interesting are the badges on products that go "50% off" or "Deal!" Withouth those badges you wouldn't even have known about those offers and the same happens with your customers: a badge system can highlight an offer, a new product or one that's about to run out of stock. It all goes towards the same objective: increasing sales in your store.

YITH WooCommerce Ajax Search allows users to search products in your shop/website, and it shows the search results in real time. The search bar is the most common and important tool for any type of website but it's often not performing enough, it only shows a limited amount of products and it's slow and hard to use. Given that's the landmark for all of the customers that are going to find themselves navigating gthrough your website, you have to make sure you are offering a professional tool that actually helps the navigation, in order to quickly lead your customers towards the product the are after (research says users spend an average of 15 seconds on any website, so hurry up!)

Reviews are the key element of any e-commerce site: feedback from customers that have already bought a product or service from your website are vital for your activity to obtain online credibility. Consider the importance that the world’s leading sales platforms such as Amazon give to reviews. It’s easy to understand why: each review is made by a customer that ensures the quality of your products, a selfless opinion that will undoubtedly affect sales more than anything else vendors might say. Thanks to YITH WooCommerce Advanced Reviews you can provide your reviews with that extra touch that will give them extra visibility and boost your sales.

Do you know the best way to manage your customers' loyalty? You certainly do! You surely have already put all the most efficient techniques into practice in order to ensure your customers will come back to your store for their purchases. You will have set in motion all the nuts and bolts to make them happy and satisfied, but...there is something else you could do and you probably don't know about yet. Have you ever thought that your regular customers could also pay before purchasing a product or a service? Do you think this is absurd?

For most existing businesses, there are two different types of customers: “simple” customers, who buy products for themselves, and “resellers”, who sell products to their own customers pool. While the first type is often an occasional user, the reseller is a loyal, stable customer who buys multiple times over time. Resellers purchases are often crowded (tens, hundreds, thousands of units of the same product) and continuous (eg on a weekly or monthly basis): in practice, the reseller is, for the company he chooses to buy, a guarantee . These are your most important customers. So here is the philosophy behind the YITH Quick Order Forms plugin: to offer resellers the opportunity to buy it as easy, immediately and intuitively as possible. Making sure that every retailer has access to a product page shaped after their needs which can shows, for example, only the products that they are actually interested in or the ones that they most frequently buy. Make it even easier to search for specific products, let them choose the amount of products they want to buy, let them simply add the products to their orders with one click and staying on the same page, eliminating the unnecessary time spent waiting for different pages of your e- commerce to load.

Selling products all over the world implies having to deal with different shipping fees for each state, region or city. Luckily, by using the native WooCommerce options, we can easily fix this issue, but it won’t be so easy in case the shipping fees need to be edited for each single product. WooCommerce doesn’t allow that. What if you need to sell products that require different shipping fees? Imagine selling a product that might require higher or lower shipping fees according to where in the world it needs shipping. WooCommerce would not be able to help in any way, not without a substantial amount of editing in the code, which would be costly.

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In the social network era, we have become used to scroll pages endlessly, accessing to the contents of all our contacts. Similarly, the YITH Infinite Scrollingplugin captures this idea and apply it to your online shop! It’s a very simple concept: most of your store’s lost sales are caused by two main factors: customers spend very little time surfing through your website and are often confused when they find something different than usual. This is why speeding up and simplifying the navigation through your website using a scrolling system similar to the one you find in social networks can be the right move to increase your sales! Think about it: how many times did you reach page 2 of your Google search? What if your search results kept coming for as long as you scrolling down the page, wouldn’t you keep looking at them?

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Do you happen to feel a little uncomfortable when sharing the administration data for your store whith collaborators or customers? Unfortunately we cannot wish to be able to do it all by ourselves, which is why we feel the need to be with someone that may do specific actions such as uploading or editing products, thus allowing us to have more time available for more important tasks. But granting access to the backend part of your store comes with 2 possible issues you should not underestimate. The first one is leaving your collaborator alone in an important area of your business where you may wish others didn’t have access to prevent others from having access to private information that doesn’t concern them. The second issue is that in most cases collaborators are not too skilled using WooCommerce and this might result in a lot of time spent in costant training which may cause the very same kind of concern.

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