Focusing exclusively on light modifiers and making the most of the least equipment, this in-depth handbook is ideal for use by the beginner and advanced amateurs who wish to take their photography to the next level. Including diagrams and lighting set scenes to facilitate learning and adapting technique, step-by-step critiques of several portrait sessions, and an extensive review of a variety of light modifying tools—from barn doors and snoots to gels, umbrellas, and strip boxes—this invaluable textbook style book reveals the precise steps for obtaining dimension and depth for indoor and outdoor portrait sessions. This resource is a must-have for beginner photographers looking to discover a treasure trove of fresh, creative lighting inspiration, that will surely help add diversity and creative style to your photography.

Everything you need to know to create Web sites using your Mac. With a focus on both coding and creative development, this in-depth guide thoroughly covers what you need to know to build winning websites for clients — from what it takes to bring a business online to how to make your site interactive to how to run a freelance web business. In between, you'll master the technical tools of the trade — such as HTML, CSS, javascript, PHP, and Ruby on Rails — and learn how to create beautiful interfaces using Photoshop . This book covers everything a fledgling web developer working on a Mac needs to launch a freelance business.

What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment.

Design Creativity 2010 comprises advanced research findings on design creativity and perspectives on future directions of design creativity research. The papers included were presented and discussed at the first ICDC (International Conference on Design Creativity), which was held at Kobe, Japan, in 2010. Design Creativity 2010 encourages readers to enhance and expand their activities in the field of design creativity.

The new Smashing eBook #6, Getting The Hang of Web Typography, is dedicated to all those web workers that are dealing with typography in their daily lives, but have no special training for this independent craft. As a result there's been a flood of poorly designed and illegible web pages. The new techniques that web fonts offer - much hailed by some and dreaded by others - might bring about even worse examples of ugly and illegible web typography.

Public Places - Urban Spaces is a holistic guide to the many complex and interacting dimensions of urban design.
The discussion moves systematically through ideas, theories, research and the practice of urban design from an unrivalled range of sources. It aids the reader by gradually building the concepts one upon the other towards a total view of the subject.

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?

Who is creative...and why? And what does it mean to be creative? Is a creative individual a master-of-all trades or a master of one? In other words, is creativity a generalized attribute or is it a domain-specific attribute? In Creativity: The Psychology of Creative Potential and Realization, authors ponder these questions and discuss the attributes that lead people to be creative in various fields such as the arts and letters, the sciences, and business. The emphasis of this volume is on the theoretical issue of whether the attributes that lead to creativity in one domain are the same as those that lead to creativity in another domain. Researchers and students alike will find these discussions delightfully intriguing. The study of creativity is burgeoning and multidisciplinary, in that it involves approaches of social, personality, cognitive, clinical, biological, differential, developmental, and educational psychology. The book will be of interest a wide range of psychologist, researchers and students

The Inside Story of How Bill Gates and His Band of Internet Idealists Transformed a Software Empire
In a brilliant--and, at times, overwhelming--display of research and perspicacity, Paul Andrews chronicles Microsoft's internal and public battles to adapt to Internet technology and fight the browser wars. He starts in 1991: the Internet is barely a blip on the company radar. Meanwhile, 22-year-old new hire J Allard is asked by Microsoft's No. 2 man, Steve Ballmer, to "make the pain go away" with TCP/IP, the standard Internet protocol. It's just Allard's second day on the job, and he realizes that the software giant doesn't get it: interoperability between networks and the Internet is key to Microsoft's future. He begins a grassroots effort to raise Internet consciousness, eventually distributing a widely read 17-page memo titled "Windows: The Next Killer Application on the Internet." Higher up, Bill Gates's technical assistant, Steven Sinofsky, gets snowed in at technically progressive Cornell University. He's stunned to witness a student body that's already devoted to a fledgling Internet, and writes home: "Cornell is WIRED." After intense internal debate (and more than a few late nights), Gates stops the engines and changes course to pursue integration of Windows and an Internet browser called Explorer.

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