Learn what it takes to break through the clutter and sell in the telecommunications market. In this course, Meridith Elliott Powell helps sales professionals understand and master the unique challenges and skills required to sell into this ever-changing industry. Meridith acquaints you with the trends and changes—including network security and over-the-top (OTT) services—that are currently shaping this industry, as well as what telecommunications clients expect from sales reps. Learn how to use a consultative selling approach to gain a deeper understanding of client needs, create urgency by recognizing and solving those needs, and continue to expand your sales relationship after the deal is signed.