by Alex Genadinik | Publisher: Stone River eLearning | Release Date: July 2018 | ISBN: 70000SREAG07

Yelp is a powerhouse when it comes to local business marketing. So if you have a local business or a business with a local element to it, Yelp marketing should be near the top of your list. Most first-time marketers choose things like Instagram or Facebook, but the leads you get from Yelp are 10 times more highly converting because people coming from Yelp are already looking for the services that you offer. Savvy, experienced and professional local business marketers use Yelp and so should you. I feel very strongly that every local business should not only be on Yelp, but dominate Yelp in their local area. Sign up for this course and get started on Yelp today! Who is the target audience? Marketing professionals Local business owners If you are planning a local business First-time marketers and first-time entrepreneurs

1. Course Promo 00:02:37
2. Course Introduction
   • Yelp Marketing 00:02:37
   • Course Introduction 00:02:10
3. Getting Started with Yelp
   • Registering your business on Yelp 00:04:58
   • Creating a great listing 00:07:33
   • Review management on Yelp 00:08:41
   • Finishing up your Yelp listing 00:03:26
4. Setting Up Yelp Ads
   • How to get a lot of free ads 00:02:08
   • Setting up your Yelp ads 00:04:07
   • Don't run ads until your website can convert 00:05:09
   • LTV and ad profitability 00:07:54
   • Conversion analytics 00:07:27