Everyone is talking about big data these days, but that's just the starting point for drawing high-value, actionable insights from your organization's data. This course takes viewers through the entire analytics lifecycle and workflow—beyond today's hype and buzzwords—and describes how any organization can turn their investments in big data into the actionable insights they really need. Author Alan Simon introduces today's relevant technologies and shows how best to apply them to specific business problems and opportunities within their organization. By the end of the course, viewers will understand how the different classes of analytics—descriptive, predictive, and discovery—can lead to prescriptive action.