Are you a business owner who wants to stand out with a unique logo and beautiful brand? If so, this course is perfect for you. A logo is so much more than a symbol or group of letters. A well designed logo comes from a strong brand, which is the backbone of a thriving business. This course goes far beyond logo design by helping you lay the groundwork for your brand as a whole. You will come out with a strong brand and a beautiful logo that fits your business like a glove.

Description

You will learn:

• The 9 steps to designing a beautiful logo

• 4 essential questions to define your brand

• How to use your brand to stand out from your competitors

• The 6 qualities of great logos and the 6 logo design mistakes to avoid at all costs

• The 3 components of most logos and how to choose yours

• How to design your logo using Adobe Illustrator

• ...and so much more

Logo Design for Business Owners is taught by Lauren Casgren-Tindall, an award-winning graphic designer who has done design work for Avon, Victoria’s Secret, Bliss, Benihana, and many other clients. She’s also the owner of Creme De Mint, a full-service design agency. Lauren has an insider’s knowledge of logo design for business because she’s launched her own businesses and worked with many entrepreneurs who, like you, are just starting their businesses. You will benefit from her expertise and talent as you learn how to define your brand and design a one of a kind logo.

• Business owners and entrepreneurs who want to create a logo for their brand
• Business owners who would like to refine their branding to stand out in their market

Course content

• Introduction and Tools for Success
  • Introduction and Tips for Success
  • What is the Difference Between a Logo and a Brand?
  • Your Step-by-Step Logo Design Action Plan
• Laying the Groundwork for a Successful Logo
  • Defining Your Brand
  • Research Your Competitors
  • Tutorial - Competitor Logo Research
  • Create Your Mood Board
• Logo Design Fundamentals
  • What Makes a Great Logo and What to Avoid
  • How to Think Like a Designer
• Logo Creation
  • Gather Inspiration for Your Logo
  • Logo Components and Types of Logos
  • Tutorial - Illustrator Basics
  • Choose Your Logo Font(s)
  • Tutorial - Exploring Fonts with Adobe Illustrator
  • Tutorial - Playing with Type in Adobe Illustrator
  • Create a Symbol for Your Logo (Optional)
  • Tutorial - Creating Shapes in Adobe Illustrator PART 1
  • Tutorial - Creating Shapes in Adobe Illustrator PART 2
  • Tutorial - Creating an Icon from a Photo Reference
  • Tutorial - Creating a Hand Drawn Icon with Adobe Capture
  • Select Your Logo Colors
  • Designing and Finalizing your Logo
  • Tutorial - Logo Variations Demonstration
  • Exporting Your Logo
  • Tutorial - Exporting your logo
• Final Thoughts
  • Bonus Lecture

Logo_Design_for_Business_Owners_-_Your_Step-by-step_Guide.part1.rar

Logo_Design_for_Business_Owners_-_Your_Step-by-step_Guide.part2.rar

Logo_Design_for_Business_Owners_-_Your_Step-by-step_Guide.part3.rar