by Stone River eLearning | Publisher: Stone River eLearning | Release Date: June 2016 | ISBN: 100000006A0435

Students are taught, in an engaging and in-depth manner, the purpose and conditions of successful logo design. Viewers will discover the specific roles logos fulfill, and an itemized checklist of requirements for logos to be successful. This course is structured in a way in which leads viewers through the entire logo design process, including real-world examples and step-by-step instructions. By the end of the course, students will know and understand the role and function logos serve, how to manage and gather information from clients, and how to skillfully work through the design process and deliver professional-quality work. They'll learn about graphics, color spaces, and graphic file formats, and how to efficiently work with both Photoshop and Illustrator within the context of logo design.

1. 1.Introduction
   • Welcome, Here's What You'll Learn 00:01:50
   • Meet Your Instructor 00:01:13
   • Course Requirements 00:02:06
   • What You'll Be Able To Accomplish With This Course 00:02:17
2. 2.Getting Started
   • Introduction To Getting Started 00:00:35
   • An Introduction To Logo Design 00:04:13
   • What Exactly Is A Logo? 00:14:16
   • Why Do Logos Even Exist? What Is Their Purpose? 00:05:51
   • Most Logos Are Meaningless 00:07:23
   • Logos Identify Our Tribe 00:04:28
   • A Metaphor For Logos 00:04:07
   • Logos For Small Business 00:04:39
   • Successful Logo Requirements 00:08:59
   • A Brief History Of Logo Design 00:04:13
3. 3.Logo Fundamentals: Understanding The Basics
   • Introduction To Logo Fundamentals: Understanding The Basics 00:00:38
   • Can Only Artists Design Great Logos? 00:10:04
   • Why Small Business Needs Your Logo Design Skills 00:05:02
   • Guidelines And Best Practices For Logo Design 00:11:17
   • Analyzing Globally Recognizable Logos 00:09:25
   • Trends In Logo Design 00:05:45
   • Copying, Stealing...Plagiarism! 00:04:20
   • Avoid The Cliche 00:12:26
   • Why Bad Logos Don’t Work 00:09:25
4. 4.A Logo's Visual Elements
   • Introduction To A Logo's Visual Elements 00:00:34
   • Organizing A Logo's Visual Information 00:05:53
   • Using Alignment Within Logos 00:09:09
   • Using Whitespace To Your Advantage 00:05:25
   • Creating Visual Interest With Movement 00:08:31
5. 5.The Power Of Typography
   • Introduction To The Power Of Typography 00:00:49
   • Type-Only Logos 00:06:17
   • Understanding Typeface Styles 00:04:55
   • Typography Terminology 00:04:06
   • Choosing A Typeface Hierarchy 00:04:00
   • Forbidden Fonts! 00:03:37
   • Font Resources 00:06:01
6. 6.Understanding Colour
   • Introduction To Understanding Colour 00:00:54
   • How Colour Is Interpreted 00:10:03
   • Brand Differentiation Via Color 00:04:37
   • How Many Colours Should A Logo Have? 00:03:52
   • Understanding Color Spaces 00:05:46
7. 7.The Logo Design Process
   • Introduction To The Logo Design Process 00:00:38
   • Step 1: Getting Started With Client Questions 00:09:51
   • Step 2: Research And Information Gathering 00:04:45
   • Step 3: Brainstorming Ideas 00:08:43
   • Step 4: Moving To The Computer 00:05:13
   • Step 5: Presenting Your Best Ideas 00:02:53
   • Step 6: Final Logo Delivery 00:05:04
8. 8.Graphics Fundamentals
   • Introduction To Graphics Fundamentals 00:00:32
   • Raster vs Vector Graphics 00:07:42
   • Alternatives To Photoshop 00:01:58
   • Alternatives To Illustrator 00:02:23
   • How Does InDesign Fit Into All This? 00:01:55
9. 9.Adobe Illustrator Primer
   • Introduction To Adobe Illustrator Primer 00:00:40
   • Getting Started With Illustrator 00:08:17
   • Understanding Paths And Anchor Points 00:08:12
   • AligningAnd Spacing Objects 00:05:49
   • Grouping, Locking, Stacking, And Duplicating Objects 00:10:41
   • Working With Color 00:09:09
   • Building Colour Schemes And Palettes 00:06:32
   • Illustrator Typography 00:06:31
   • Advanced Typography Techniques 00:09:13
   • Mastering The Pen Tool 00:19:30
10. 10.Adobe Photoshop Primer
    • Introduction To Adobe Photoshop Primer 00:00:37
    • Getting Started With Photoshop 00:07:40
    • Understanding Resolution And Resizing 00:05:58
    • Using Photoshop Layers 00:08:01
    • Creating And Modifying Selections 00:06:42
    • Handling And Formatting Text 00:11:42
11. 11.Creating A Logo With Photoshop and Illustrator
    • Introduction To Creating A Logo With Photoshop and Illustrator 00:00:57
    • Clean Up With Photoshop 00:05:05
    • Automatically Converting Pixels To Vector Shapes 00:05:26
    • Manually Tracing Pixels To Create Vector Shapes 00:09:04
    • Ideas For Logo Variations 00:13:00
    • Saving To Different File Formats From Illustrator 00:08:54
    • Saving To Different File Formats From Photoshop 00:07:23
12. 12.Additional Resources
    • Introduction To Additional Resources 00:00:34
    • Inspirational Resources For Logo Designers 00:05:28
    • How Much Should You Charge? 00:05:57
    • How To Find Clients 00:03:48
    • Conclusion 00:01:08