by Jaime Levy | Publisher: O'Reilly Media, Inc. | Release Date: December 2016 | ISBN: 9781491967218

UX expert Jaime Levy has a proven formula for performing UX strategy based on four tenets. In this course (number two of her five part series), she explores the first of those tenets: Business strategy. Peppered with stories of triumph and hard knocks (e.g., an illuminating tale about a lunatic Hollywood producer), Levy describes what business strategy is before diving deep into her Competitive Analysis Matrix Tool - a methodology successful entrepreneurs employ to plan their digital futures. She shows you how to use the tool, how to source the information required by the tool, and how to take advantage of the insights provided by the tool. By the end you'll have a definitive understanding of how to do competitive research and why it's needed to survive and thrive in the digital marketplace.Learn why early competitive research and analysis is critical to any digital product launchExplore the Competitive Analysis Matrix Tool - a proven method for guiding digital strategySee why knowing the quantity of items for sale on a competitor's site gives you an edgeDiscover no-cost methods for accurately gauging your competitor's monthly traffic Review the four steps to take when analyzing your competitive researchLearn about the competitive analysis findings brief - when to use it and whyIncludes no-cost on-line access to Levy's complete UX Strategy ToolkitJaime Levy is a UX strategist and designer with 25+ years of professional experience making things profitably interactive for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title, "UX Strategy: How to Devise Innovative Digital Products that People Want"; and has a mighty interesting bio on Wikipedia.

1. Introduction
   • Introduction to Conducting Competitive Research and Analysis 00:01:07
   • Who Should Study UX Strategy and About Instructor Jaime Levy 00:09:35
2. Why a Competitive Advantage is Everything
   • Explanation of Tenet 1: Business Strategy 00:07:38
   • Personal Anecdote: My Father's Hot Dog Stand 00:03:29
   • Download the UX Strategy Toolkit, Because Spreadsheets Are Rad! 00:02:19
3. Knowing the Competition
   • Personal Anecdote: The Blockbuster Value Proposition (Continued) 00:03:01
   • Understanding the Competition 00:04:20
   • How to Find Your Competitors 00:07:49
   • Benefits of Having the UX Team Do the Competitive Research 00:02:23
4. Doing the Research
   • Filling Out the Competitive Analysis Matrix With Data 00:19:40
5. Analyzing the Research
   • What Is Competitive Analysis? 00:04:45
   • Four Steps to Conducting Competitive Analysis 00:06:16
6. Creating a Findings Brief
   • Step 4: Creating a Competitive Analysis Findings Brief 00:09:22
   • Conducting Competitive Research and Analysis Recap 00:01:27