Do you know how your customers feel about your brand? Providing an excellent customer experience requires thoughtfulness, tact, and the willingness to look at every interaction from the customer's point of view. In this course, explore the typical customer journey, and discover how to add value and provide exceptional customer service through each phase of this journey. Customer experience expert Jeannie Walters shows how to create a customer journey map to help you identify touchpoints and processes that need improvement. Plus, she shares tips and strategies for setting the right expectations with marketing, signage, and in-store experience; building trust before the sale; retooling your sales process to thank and celebrate your customers; and more.