by Laura Busche | Publisher: O'Reilly Media, Inc. | Release Date: August 2016 | ISBN: 9781491971147

It's pretty easy to write compelling stories about a headline making company. But what if your company isn't figuring out how to shoot humans from one city to the next in a giant vacuum tube or curing cancer or cracking encryption codes? What if your company is, well, kind of boring? How do you produce exciting and engaging stories about the nap-inducing enterprise? Content marketing ace Laura Busche tells how in this video filled with tact, grace, humor, and plenty of pithy examples. Discover four simple questions that reveal the un-boring topics hidden inside your brand Explore the best techniques for identifying the right voice and tone to use in your copy Understand the basics of brand personality and the importance of human speak, not robot speak Learn to spice your content by borrowing topics from fun industries like fashion and entertainment See how other not-so-exciting companies tell their escape-from-snoresville storiesLaura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O'Reilly title "Lean Branding"; contributes regularly to Smashing Magazine andSitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design.

1. Welcome to the Course 00:01:58
2. Finding Your Voice & Tone (Even If Your Industry Is "Boring") 00:08:09
3. How to Find Your Brand's Topics: 4 Simple Questions 00:07:26
4. Borrowing from Non-Boring Industries 00:09:02