The biggest issue musical artists face is how to get people to hear and purchase their music. Luckily, today's digital platforms offer a variety of ways to engage new customers and longtime fans. In this course, author Evan Sutton explains the best practices for self-releasing and promoting music online. He begins by discussing how to ready a release for online distribution, including mastering, ISRC codes, online aggregators, and setting release dates. He moves into online promotional strategies, including blogs, press releases, free download strategies, exclusives, and streaming options.