A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship with your audience. Expert marketing consultant Brian Honigman explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. Brian covers how to create a content plan, choose content types, and develop an editorial calendar. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact.

• Introduction
• 1. Creating a Content Strategy
• 2. Choosing the Right Topics
• 3. Producing Content
• 4. Optimizing Content
• 5. Distributing Content
• 6. Integrating Content
• 7. Measuring Content
• 8. Innovating with Content
• Conclusion