Social media can be a powerful tool for state and local government. But managing a social program for a government agency requires a unique strategy that often differs from what's expected for business. In this course, discover the powerful ways social media can be used by government. Social media expert Kristy Dalton discusses the importance of engaging the public online, and how to create your own social media policies. She also covers various laws and requirements that involve online government communications. Kristy shows how to write a powerful social media strategy, how to deal with negativity, and how to set the right tone. Finally, Kristy shares how to effectively leverage the most popular social media tools out there, including Facebook, Twitter, and LinkedIn.