This course introduces today's top SEO tools used for technical optimization, content optimization, offsite optimization, and competitive research. Brad Batesole covers must-haves for your SEO toolkit, including Google Search Console, PageSpeed Insights, Google AdWords Keyword Planner, SEMrush, Siteliner, the Screaming Frog SEO Spider desktop program, and more. Not just for pros, these tools will help anyone concerned with their SEO performance gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.