To create innovative motion graphics on a deadline, solid software skills alone won't cut it. Successful designers also understand how to come up with—and execute—their creative concepts in an effective and professional manner. In this course, learn practical techniques for tackling the planning and development stage of your projects. Instructor Angie Taylor puts these strategies in context by taking you though the development of an online advertisement, and showcasing the different techniques used throughout her workflow. She explains how to apply the same approach to your own creative project, and how to generate ideas that take into account both audience demographics and client needs. She helps you determine a graphic style for your project and develop a linear story. Angie also covers how to tackle project planning, budgeting, and the creation of a working After Effects project structure.