by Nilofer Merchant | Released September 2012 | ISBN: 2235499315001

In the industrial era, money and power came from being bigger, having a closed system, and fiercely protecting one's intellectual property. Those days are gone. In the social era that we now live in, the rules for competition and success are different. The social era is about openness, sharing, and collaboration. Disparate individuals with a common interest come together and collaborate. Power is distributed to many. Ideas can be built on and disseminated explosively fast. Societies, companies, and individuals all will behave differently. Openness will fuel faster growth. Click below to listen to this interactive Harvard Business Review webinar, as author and innovation expert Nilofer Merchant explains the social era and the new rules for this era. Merchant shares case studies of companies that have changed how they communicate--and have transformed themselves along the way. Show and hide more

1. The Social Rules: Communication That Will Change Your Company 1:00:02
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