by Mark McDonald | Released November 2012 | ISBN: 2235495501001

Social media is all the rage. But many business leaders are not yet clear on whether their company should use social media and what the potential benefits are. Mark McDonald identifies a set of core disciplines that organizations must master to translate mass collaboration (from social media) into real results. These disciplines include using social media to define a compelling vision, devise an effective strategy, rally the organization around a clear purpose, create a collaborative environment, and form a cohesive community. In this HBR webinar, Mark McDonald leads an interactive conversation that focuses on the benefits of using social media to enable mass collaboration--which can be converted into bottom-line business results. Show and hide more

1. Use Social Media to Tap the Collective Genius of Your Customers & Employees 1:00:19
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