by Market Motive | Released December 2013 | ISBN: 9780133573312

Every day, web analytics -- and Google specifically -- become more and more complex. These changes make for powerful enhanced analysis, and the freedom to explore new hypotheses. But proceed with caution: a single misunderstanding of a setting or feature can completely jeopardize your entire campaign. Here's your opportunity to master Google's new enhanced options, this workshop with PPC expert Brad Geddes will help you ensure that your campaigns are giving you the highest quality analysis. He'll cover the new features for more successful ads, the changes that come with Google's new enhanced campaigns, and the important steps you need to take before and after you make the switch to new options.Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at many conferences.Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations. Show and hide more

1. Introduction 00:02:20
2. What You Need to Know About Enhanced Campaigns 1:04:17
3. Q & A 00:24:43
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