Ever publish a video or article that didn't get the attention you think it deserved? Are you often juggling competing messages and stories? Editorial calendars help you organize and schedule your marketing campaigns and ensure your content meets its potential. Here Brian Honigman covers the best practices for creating and using an editorial calendar. He walks you through the choices you need to consider before choosing a calendar format and selecting a tool, from using Google Sheets to integrating with a CMS like WordPress. He then shows you how to create your calendar and execute on it consistently going forward.

• Introduction
• 1. Customizing an Editorial Calendar
• 2. Formatting an Editorial Calendar
• 3. Choosing an Editorial Calendar Tool
• 4. Using an Editorial Calendar Strategically
• Conclusion