by Sivakumar Kannan | Released October 2018 | ISBN: 9781789951837

Create AI/NLP-powered chatbots for Facebook Messenger as part of a social media/email/digital marketing strategyAbout This VideoCreate your own chatbot enhanced with Artificial Intelligence (AI) and Natural Language Processing (NLP)Learn and explore passive marketing techniques using chatbotsIn DetailHave you ever wanted to build an intelligent chatbot for your own business or organization? If yes, then this course is perfect for you.The course starts with an introduction that talks about what is being covered in the course and why it is important. Then many basic terms in the Chatbot world are explained. The next couple of lessons cover how to create a structure/skeleton for a Chatbot you want to build. The next few lessons show how to build a Chatbot step-by-step. If you work along with them, by the end of these lessons you'll have a functional bot in place. The next few lessons show how to include some advanced features and AI rules to make the bot intelligent.Finally, some ways to market your products within the bot are covered. This course is for anyone who wants to build a bot for his own business or someone else's. If you want to start your own agency and build bots for clients, this course is a great starting point. Chatbots will soon rule the social media world and digital marketing space in general. But Chatbots are still in the initial stage of their development lifecycle. So if you decide to enter this space and master it, this knowledge will be invaluable in your marketing career. The predictions about Chatbots are so startling: Chatbots are set to improve in the next few years to the point where they replace humans in terms of marketing and customer service functions. This is possible with an improvement in Artificial Intelligence and Natural Language Processing functions.In the near future, maybe in the next couple of years, Chatbots may take the place of email marketing. So my bold claim is this: if you work the marketing space and really want to succeed in it, you cannot afford to not master Chatbot marketing. Show and hide more Publisher Resources Download Example Code

1. Chapter 1 : Introduction
   • Introduction 00:07:37
2. Chapter 2 : Chatbot Basics
   • Basic terms in the Chatbot World 00:10:38
   • Create a Facebook Page 00:02:23
3. Chapter 3 : Build a Chatbot-Step by Step
   • Plan a Chatbot Structure 00:05:07
   • Create a Chatbot Skeleton 00:03:51
   • Welcome Message 00:06:36
   • Default Message 00:02:16
   • Lead Magnet Optin 00:03:44
   • Lead Magnet Delivery 00:03:38
   • Navigation 00:03:38
   • Courses Block 00:09:36
   • Live Chat 00:02:43
   • Enabling Natural Language Processing 00:10:27
4. Chapter 4 : Chatbot Marketing
   • Broadcasting and User Segmentation 00:11:33
   • Sequences 00:05:00
   • Customer Chat 00:03:05
   • Acquiring Users via Comments 00:03:05
   • Messenger Discovery 00:02:37
   • Send to Messenger 00:02:22
   • Sending Data to Google Sheets-Automation 00:10:14
   • Deliver Audio/Video within the Bot 00:03:19
   • Send user inputs to an email 00:05:46
   • Getting Bot Subscribers via Facebook Advertising 00:13:35
5. Chapter 5 : Bonus section-All new video lessons added here-easy to find new lessons.
   • Unsubscribe Option 00:04:01
   • Using Google Search API in chatfuel 00:06:53
   • Improving the Bot’s AI or Artificial Intelligence 00:04:44
   • Using Dialogflow to send blocks as replies 00:02:26
   • How to disable free style writing 00:01:20
   • How to duplicate or copy a group or block to another bot 00:02:08
   • Subscribe to an RSS feed 00:05:03
   • Sending collected emails to an email service provider 00:07:59
   • Conclusion 00:01:08
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