by | Released November 2014 | ISBN: 013399256X

Robin Williams, author of The Non-Designer's Design Book, is beloved and respected worldwide for her frank, funny, down-to-earth method for teaching design fundamentals. In The Four Principles of Great Design Learn by Video, Robin brings those teachings to video for the first time. In this three-hour course, you'll learn how to effectively use contrast, repetition, alignment, and proximity (C.R.A.P.) to create professional-looking brochures, ads, business cards, and more. Robin explains these core design concepts in the context of real-world design projects that anyone from non-designers to budding professionals can use to gain a solid understanding of what makes great graphic design. Show and hide more

1. The Principle of Proximity
   • Welcome 00:01:06
   • The Principle and Purpose of Proximity 00:07:29
   • Intellectual and Visual Connections 00:05:39
   • Transform the Communication 00:06:27
   • Put it into Practice 00:02:30
2. The Principle of Alignment
   • The Principle and Purpose of Alignment 00:04:28
   • Alignment: Choose One 00:03:44
   • Centered Alignments 00:04:37
   • Communicating with Alignment 00:10:29
   • The Strength of the Line 00:03:26
   • Break the Alignment 00:01:53
   • Put it into Practice 00:02:16
3. The Principle of Repetition
   • The Principle and Purpose of Repetition 00:05:07
   • Identifying Repetitive Elements 00:06:42
   • Unity with Variety 00:05:56
   • Ignoring Repetition 00:01:59
   • Put it into Practice 00:01:17
4. The Principle of Contrast
   • The Principle and Purpose of Contrast 00:03:29
   • Clarify the Communcation 00:07:32
   • Concordant Design 00:02:07
   • Conflicting Design 00:02:18
   • Emphasize the Contrasts 00:07:35
5. The Principle of Contrast with Type
   • Categories of Type for Contrast 00:11:50
   • Combining Typefaces 00:04:40
   • Contrast with Size or Weight 00:03:53
   • Contrast with Caps or Italic 00:03:49
   • Contrast with Direction or Color 00:06:54
   • Put it into Practice 00:00:58
6. The End Matter
   • The Design Process 00:10:13
   • Resources 00:03:24
   • Put it All Together 00:03:51
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