When editing photos I always go for a certain look. For me the editing process already starts when taking a photo: composition, colors and light are all things you can’t change on your computer. So it’s important to get those right when shooting. The things you can change while editing are the look and feel of every photo. That’s why most photographers you know or follow, use their own presets. By applying a preset to a photo, you will automatically have a ‘base’ edit to start from. In this ‘base’, you know the colors and curves are exactly how you want them to be. From there on, you can start tweaking your photo to achieve the perfect result.