Jossey-Bass; 1 edition | July 9, 2013 | English | ISBN: 111869225X | 48 pages | PDF | 39 MB

Originally published by Stevenson, Inc., this practical resource presents new and creative ways for nonprofit organizations to connect with more members through their websites. It includes proven strategies to help attract more would-be members and great examples of member-related website features from a variety of nonprofit organizations and member associations.

Important topics covered include:

Virtual chapters

Personalized web pages

Blogging

Online member services

Publicity

Webcasts

Member orientation materials

Member publications

Testimonials as advertising

Virtual reunions

Online video tours

Social media

Member polls

Electronic banners

Online discussions

Online tools

Virtual meetings

Online communities

E-mail communication

Member benefits

Online renewals

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