English | PDF | 2019 | 134 Pages | ISBN : N/A | 6.87 MB

This book draws a complete picture of the data analysis process, filling out many details that are missing from previous presentations. It presents a new perspective on what makes for a successful data analysis and how the quality of data analyses can be judged.

What is a data analysis? What makes for a successful data analysis? These are difficult questions that even long- practitioners have difficulty answering. The way that we have thought about data analysis to date has been focused on the data and the statistical tools that we employ to produce results. But data analysis is about more than those things, and developing an understanding of the things "outside" the data is critical to characterizing the actual process of data analysis, the process that data analysts go through every day.

This book attempts to draw a more complete picture of the data analysis process and presents a new view about what makes for a successful data analysis. It is presented in a completely non-technical and highly readable style that should be of interest to practitioners and managers in data analysis.