Consumer spending accounts for 70% of the U.S. gross domestic product, or over $12 trillion. Consumer Behavior assesses how this spending is distributed and the consumer behaviors that affect spending. Consumer Behavior presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys.