As a result of the proliferation of digital media and internet platforms, video content has become significantly more common. Instagram, YouTube, and TikTok are just a few examples of social media sites that mainly rely on visual content to engage their user base. Streaming services such as Netflix, Hulu, and Amazon Prime Video, in addition to internet platforms such as YouTube and Vimeo, require content that is of very high quality and visually stunning.

After Effects provides users with sophisticated tools and capabilities that enable them to produce aesthetically appealing and engaging movies, motion graphics, and visual effects that capture the attention of their customers and stand out in a cluttered digital landscape.