How can artificial intelligence transform your business? In Zero to AI, you’ll explore a variety of practical AI applications you can use to improve customer experiences, optimize marketing, help you cut costs, and more. In this engaging guide written for business leaders and technology pros alike, authors and AI experts Nicolò Valigi and Gianluca Mauro use fascinating projects, hands-on activities, and real-world explanations to make it clear how your business can benefit from AI.

About the Technology

Artificial Intelligence is a broad term for computer systems. Unprecedented access to raw data and affordable computing power, along with incredible advances in AI, put these smart, powerful, machine learning systems within reach of nearly any organization. Businesses in every industry are using AI to streamline processes, personalize marketing, improve customer engagement, and grow their bottom lines.

About the book

Zero to AI teaches business leaders, entrepreneurs, and decision makers how to improve the success and efficiency of their businesses by taking advantage of state-of-the-art AI technologies. After a brief introduction to artificial intelligence, you’ll explore examples that demonstrate how you can use AI for analyzing business data, predicting customer buying trends, deciphering text and images, and much more.

The book is filled with extensive, real-world case studies. As you go, you’ll learn how Google applied AI models to improve on century-old engineering rules to save energy (and money) in its data centers. You’ll look under the hood of the models that power Netflix’s video recommendations and see how they compare with the algorithms that Target uses to prepare their customized promotions. For each case study, the authors discuss the best plan of attack, the necessary resources, the possible risk factors, and likely business benefits of the specific AI application. When you’re done, you’ll have a complete roadmap for realizing the vast potential of AI in your own organization!

What's inside

Identifying opportunities for applying AI in your organization

Designing an AI strategy

Hiring AI talent

Managing an AI project

Using AI for boosting conversion rates

Content curation and community building with AI

Image classification and object recognition

Interesting real-world case studies from companies like Google, Square, Netflix, and Target