How to make a successful app for Android and iOS: A guide with tips and best practices provides an over-view of app development, publishing and marketing. For each of these sections this guide has general in-formation, background knowledge and tips that are important for a successful app. This book serves an introductory reading and includes the knowledge of over 5 years of app development!

You get insights about the latest tools and best prac-tices. It also contains many practical examples and explanations. This guide is more about the practice than the theory. You do not need any programming language skills to understand this guide.
As part of the app release, the specifics of the Google Play Store for Android and iTunes App Store for iOS will be discussed, as well as best practices for getting the app high on search results. The chapter App Mar-keting teaches app-specific advertising measures to get more users to download the app.