Too often typefaces in this genre overly rely on strict geometry that results in mechanical, lifeless letters. Instead of just adding rounded ends to a standard sans serif, Rodger’s proportions and letterforms were created to specifically complement the rounded style. Its organic, yet refined curves walk a fine line between casualness and formality. Rodgers 5 weights range from the delicate yet sturdy and masculine “Thin”, to the vaguely psychedelic, plump (not swollen) “Black”.