DFL Sans is at the center of the new identity and forms the foundation of all logos and sub-brands associated with DFL and Bundesliga. The solution takes a digital-first approach: a typeface created with varying screen resolutions in mind, but ultimately suitable for all media. The result is a slightly rounded, square construction. Generous proportions, wide counters, and open apertures facilitate readability in medium and small point sizes.

The typeface has been in operation since the start of the 2017/2018 season, carrying the on-air graphics, website, all social media channels, and merchandising; it is also integral to the Bundesliga arena experience.