Originally conceived as the brand typeface for a national retail chain, Omnes™ meets the need for a rounded typeface which is neither overly mannered nor excessively literal in its approach. Selective rounding adds subtle texture & circumvents the ‘sausage-link’ effect, while non-geometric forms pay homage to 19th-century rounded Grotesques which appeared well before the crisp visual style of the Bauhaus.

Omnes™’s middle range is built for text use, and its weights on either end of the spectrum command a broader range of moods, from its austere, warm Hairlines to its punchy, convivial Blacks.

Conceived for Landor Associates; designed by Joshua Darden, with design and production assistance by Noam Berg, John Hudson, Thomas Jockin, Scott Kellum, Jesse Ragan, Dan Reynolds, and Eben Sorkin. Width expansion by Viktoriya Grabowska with art direction from Eben Sorkin and kerning by ikern.