Hedra Font Family

Hedra is an experimental sans with monolinear strokes mixing two typographic strands. On the one hand, the letterforms are very geometric: ‘O’ and ‘o’ are nearly perfect circles with just a small bit of optical correction to make them more readable. Together with the common ‘diagonal nature’ applied to some letter parts, Hedra feels quite technical and text set in it even almost looks futuristic. On the other hand, the letterforms incorporate some art nouveau qualities: the diagonals inside the ‘A’, ’B’ and ‘E’ are more historic than technical, while the ‘K’, ‘V’, and ‘W’ all have some unconventional rounded elements that seem like call-backs to the beginning of the twentieth century. Via an OpenType feature, users can make text look more technical and less historical if desired: Stylistic Set 1 replaces the curved-diagonal ‘K’, ‘X’, ‘Y’, ‘k’, and ‘x’ with straight-diagonal alternates.