Social media is having a dramatic impact on the professional video industry. This course shows how to use social media to its full potential and leverage the unique benefits it offers filmmakers, vloggers, and video production pros. Rich Harrington presents strategies for being more effective on sites like Facebook, Twitter, YouTube, Vimeo, and more. Discover how to present your best, most authentic self online and monitor and measure your impact. From scheduling to posting and connecting, this course teaches you the basic skills you need to improve your social media reach and reputation.

• Introduction
• 1. What Is Social Media?
• 2. The State of the Internet
• 3. Becoming an Enlightened Social Media User
• 4. Posting Strategies
• 5. Monitoring Your Social Identity
• 6. Best Practices for Specific Platforms
• Conclusion