Let’s start with the meaning of SERP. It stands for ‘Search Engine Result Pages’. They are the pages in Google in which results are displayed for your online search queries. On Google, these pages display a combination of paid adverts and organic results. SERP involves a combination of on-page optimization, constant/periodic content creation and authority building through trustworthy back-links. Having good SERP positions is crucial to ensure your website is found easily for the right searches. This is why our improved SERP Module comes with a lot of New Features! Premium SEO Pack’s powerful SERP Rank Tracking Module retrieves search engine Rankings for pages and keywords, and stores them for easy comparison later. It’s so easy to add keywords to the tracking module, simply select them from your focus keywords or add them manually! Also, you can track up to 5 competitors! Also, we have another module added, it’s Website Statistics! You can compare your website evolution between 2 dates, and choose to include competitors as well (or not). The first stat is your Website Score for the Keywords entered for a certain search engine (let’s say google.com) and it’s based on an algorithm that finds your website pages and keywords that are in top 100. Next is the keywords rankings summary – this one shows if on your website, your ranking moved up or down and if your keywords are in top 1,3,5,10,30,50 or 100. The last stats are for the keywords, too see their evolution, when they were last checked, and each keyword’s position on google searches. Last but not the least is the Report Module. There are 2 types of reports. One for Website Stats and one for Keyword Rank Changes.