A powerful way to engage visitors on an eCommerce store is to allow them to view side-by-side comparisons of products they are interested in. Creating simple, visual comparisons between alternative products can help improve the customer experience, reduce confusion, accelerate purchasing decisions and ultimately increase revenue. This plugin enables anyone managing a store powered by Easy Digital Downloads to not only create their own comparisons and direct customers to them but also to allow their customers to generate unlimited product comparisons completely on their own.