MP4 | Video: AVC 1280x720 | Audio: AAC 48KHz 2ch | Duration: 31M | Lec: 24 | 65 MB

Genre: eLearning | Language: English

Learn from a former brand manager at Sony with a Kellogg MBA

Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA level of understanding branding. If you sell marketing services, this will give you a sophisticated edge over other marketers. If youre a marketing manager, this will give you a strategic understanding of the role of branding. This course focuses specifically on branding  both brand strategy and brand tactics such as design. This is not a course on advertising, marketing strategy at large, graphic design, or digital marketing. This course is built on my personal experience developing and marketing brands, my academic experience, and research from myself and others. Ill dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands.