During his tenure at Disney, the company has been widely recognized as an industry leader, landing a place on “best-of” lists in most major business publications. Bob himself has been named one of the “World’s Most Powerful People,” a “Top Gun CEO,” and one of Institutional Investor magazine’s “Best CEOs” for four years total so far.

In Bob’s MasterClass, learn the Disney CEO’s strategies for evolving a brand in an age of disruption and leading with integrity, courage, and optimism. Through case studies and lessons from Bob’s 45 years in media, learn the strategy behind some of Disney’s boldest moves and biggest acquisitions, including Marvel, Pixar, and Lucasfilm. Bob will teach you his take on the art of negotiation, risk management, and evolving a brand. He’ll also share his core tenets of leadership and teach you how to embrace change and take smarter risks so you can reap greater rewards in your company and career.

In this online class, you’ll learn about:

• Risk management
• Focusing your company strategy
• How and why Disney acquired Pixar and Marvel
• How to evolve a brand
• Anticipating what consumers want
• Leadership characteristics
• Effective time management
• Managing industry disruption
• Navigating complex deals
• The art of negotiation