About This Class

Yes, there are many examples of good and bad UX Writing out there – and no doubt, these are helpful for every beginner and advanced UX Writer. But is this really all we need to know in order to write great microcopy for our users?

The answer is short and simple: no. 

Great microcopy is always perfectly custom-tailored to the needs, preferences, habits, fears, and values of our very specific target group. This is why the classic good and bad practice examples of UX Writing are very limited in their informative value. 

This is why UX Writers – just like designers – more and more rely on proper user research (or UX research), as it helps make target audience-specific, well-informed decisions about, for example, which emotions to address, which information to include, and which words to use.

However, especially for UX Writers who are new to the field, many things remain obscure:

How can user research actually improve my UX Writing?

What are research methods that are actually helpful for UX Writers?

What do I need to keep in mind when setting up my user research?

If you ask yourself these and other questions and have not yet found an answer to them, this course is the right choice for you!

Who should join

This course is the perfect choice for all UX Writers and for everybody who works with UX Writing.

It may also be interesting for designers, project managers, product owners, and developers who want to include UX Writing into their product development process and are interested in how to make information-based writing decisions. 

For UX Researchers who are very familiar with user research, this course also provides some new knowledge – not much, but some. 

What you will learn

In this first part of the two-part series, you will learn

what user research is and how it goes together with UX Writing

how to properly prepare your user research

about different forms of exploratory user research

how different forms of user research support UX Writing decisions 

Sounds good? Then join this class and let's research the needs, values, and preferences of your target audience to write great UX copy for them!