Live streaming video is an incredible way to build an audience, become an industry thought leader, and create new business opportunities. In this course, LinkedIn Live streaming expert and personal branding consultant Cher Jones shows you how to use LinkedIn’s live streaming capability to look and sound your best and attract the largest possible audience on your next live stream. She explains the technical requirements to plan and produce basic and more advanced broadcasts and also shares best practices for format, frequency, and timing. For those new to live streaming, Cher provides guidance on how to stay on message while you’re live, be ready for live fails, engage your audience as a host, and best promote your show. More experienced live streamers will learn how to repurpose your live stream and monetize your efforts.