How to start working with influencers, which influencers are right for you, and how to create an influencer strategy!

What you'll learn

Understand as a marketer what you need to do to work with Influencers

Understand the many types and forms of influencers

Learn how to create, schedule, measure and analyse Influencer campaigns

Learn how to plan, strategise and deploy specific tactics

How to track and attribute in-conjunction with your other marketing channels

How to work with agencies and get the best out of them

Requirements

Basic Marketing Knowledge

Desire to Learn About Influencer Marketing

Description

Are you new to Influencer Marketing? Or are you looking to utilise Influencer Marketing in your business? Or perhaps you are a Marketing Manager who's looking to further up-skill on the topic?

Then this is the course for you!

Influencer Marketing is one of the most exciting marketing channels, with millions being spent by global brands such as Maybelline, Topshop, Taco Bell and H&M, so the  is now for marketing managers to fully grasp how to get the most out of it. This course aims to teach all those budding marketing managers, in particular those focusing on Influencer Marketing, how to start working with influencers, which influencers are right for your business and how to strategise top perfog campaigns, and importantly track them.

Many Influencer Marketing courses out there are focusing on how to be an influencer, the concept of influencer marketing, or specifically Instagram or TikTok Influencers. While this course aims to look at it from the perspective of a Marketing Manager, and what they need to do to master the channel. We look at budgets, ROI, and tracking solutions to measure success.

Having worked for multiple UK start-ups to FTSE 100 companies, running their multi-million dollar affiliate and influencer programmes, I've noticed the power of utilising these channels for growing acquisition and brand building. And now I want to share this knowledge with you.

All marketers should understand the power of Influencer Marketing. This course is dedicated to those Influencer Marketing Managers who aim to utilise all it has to offer!

Who this course is for

New to Influencer Marketing

Looking to set up Influencer Marketing channel in your own business

Looking to improve your existing knowledge

Looking to enhance your existing skills