What you'll learn
How to Research and Find Keyword Phrases that are Likely to Convert
How to Create Landing Pages that are Ready for PPC Traffic
How to Write Effective Google Ads that will Earn Clicks, Leads & Conversions
Keyword Match Types and Which to Use When
Optimizing Your Google Ad Performance Over Time to Drive Better Results
Dynamic Search Ads
Remarketing with Search Ads
Working with Performance Max and Other Bidding Strategies
Setting Up & Optimizing Your Google Merchant Center Product Feed
Structuring Your Account, Campaigns, Ad Groups & Ads for Success & Clarity
Setting Up Google Shopping Ads Strategically
Optimizing Google Shopping Ads for Better Performance
More Advanced Manual and Automated Google Shopping Strategies

Requirements
Basic familiarity with web marketing
Have a product to sell and a landing page or website to sell it on

Description
Want to tap into existing consumer demand on Google, but can't seem to create profitable campaigns?

It's not your fault.

We all know the Google Ads interface can be overwhelming initially, and even once you start to get used to it, it can be really challenging to get a handle on the metrics that matter and the levels you can work to improve performance.

That's why we've created this video course, Mastering Google Search & Google Shopping Ads for Ecommerce.

This is the perfect course for you if you

are selling products online through a platform like Shopify, WooCommerce, etc.

want to tap into existing demand for your products

have some working familiarity with digital marketing and online ad campaigns

are looking to sharpen the saw to drive better e-commerce PPC results

want Google Ad frameworks and advice that are specific to e-commerce

In this course, you'll learn how to set up and optimize your Google Search and Google Shopping campaigns to make them profitable, then scale up from there.

We'll go from beginner to intermediate to advanced, to ensure you have all the strategies and tactics you need to hit profitable Return on Ads Spend (ROAS) on your campaigns.

After you take this course, you'll know how to

Research the most important keyword phrases to target

Navigate the confusing Google Ads interface

Structure your ad campaigns, ad groups and ads for maximum success

Calculate which products make sense to advertise on Google

Write effective ads that get an outsized click-through rate (CTR)

Maximize your search engine real estate with extensions

Set up and Optimize your Google Shopping Feed for your most important keywords

Measure and analyze your results to quickly see what's working and which ads still need work

Run tests to improve your campaigns over time

Optimize your Google Search and Shopping campaigns until they're profitable

Scale up your campaigns that are working

About Your Instructor

Eagan Heath is a digital marketing agency owner, speaker, and trainer.

He helps clients and students grow company revenue by driving online traffic, leads, and sales.

Since 2016, he's

started the local digital marketing agency Get Found Madison

purchased, run, and sold the pet painting business Splendid Beast

created the training course and workshop series My Digital Marketing Mastery

launched an ecommerce agency called Caravan Digital

published and hosted the What's Working in Ecommerce YouTube show and podcast

Who this course is for
Beginner Digital Marketers
Intermediate Digital Marketers
Freelancers
Agencies
SEO Marketers who want to learn Paid Search (SEM/PPC)
Social Media Marketers who want to learn Paid Search (SEM/PPC)