Watch an in-depth process of how illustrator & designer Scott Biersack works with existing typefaces to create a custom and unique logotype. We’ll discuss the ins and outs of Adobe Illustrator techniques to create shadows, inlines, beveled letterforms, altering baselines, textures and more. Additionally, we’ll understand how to select and pair your logotype with a secondary typeface. Finally, we shall discuss the creation of secondary brand elements to put to use across various brand materials.