In this series of tutorials, we'll learn some of the common issues to avoid and some of the best approaches you can take to create beautiful motion graphics, specifically in the kinetic typography space. We'll learn which questions are the most important questions to ask when beginning the work and how these will ultimately help us to make the best decisions for the piece later on. We'll learn how the method of delivery or the device that the piece will be viewed on makes a difference in the choices we should be making as designers. We begin to explore the concept of less being more when it comes to everything from writing fewer words of the script to using fewer typefaces. We also learn how following trends can sometimes harm your overall intent or message. By the end of this training you'll have a better grasp on some of the pitfalls and priorities when beginning a motion graphics or kinetic typography piece of work. Software required: These principles apply to motion graphics created in any software.