Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results for Google, Bing, Yahoo, Ask, Baidu and many more. If you plan to do some basic SEO, it is essential that you understand how search engines work. In this course, you will learn SEO tactics and methods, website domain, optimized keywords, optimized meta tags, title optimization, optimized anchor, link building and mobile SEO techniques.