What are the requirements?

Basic entrepreneurship or business knowledge

An introduction to UX design or Design Thinking is beneficial but not required

What am I going to get from this course?

Master a structured methodology to understand your customers

Meet the needs of your customers using personas as a tool

Use personas to build great customer experiences that differentiate your brand

Implement best practices for personas in both startup and corporate environments

Use personas to enhance IT development, new product design, content marketing and much more

What is the target audience?

Entrepreneurs

Product managers

UI/UX Designers

Developers

Marketers

Business Analysts

Product Designers

Content Managers

Brand Managers

Web Designers

Mobile Application Developers