Take your Google Ads skills to the next level by learning advanced tips and tricks that can help you get more out of the popular pay-per-click (PPC) tool. In this course, Adriaan Brits shares advanced techniques for using Google Analytics in your online marketing efforts. He covers auction insights, the Display Planner, and the Ads Editor, and provides tips for tackling reporting and auditing at an expert level. Plus, he goes into mobile marketing, using automation, and opportunities with app and video marketing.

Topics include:

Research and planning in Ads

Working with the Display Planner

Using the Ads Editor and manager accounts

Reporting tips with Ads

Using rules and automation in Ads

Dynamic search and display automation

Overview of video advertising and Google Display Network

YouTube advertising via Ads

Advanced PPC tips and tricks