We will cover. . . 

the two types of illustration licensing opportunities 

• licensing works that are already created


• creating commissioned work for the client 

The first thing to ask when you're licensing preexisting work

• what will they be using the work for? (we'll get into this more later in the class) 


• the geographic region they would like to use it in


• the time period they are looking for

Talk money last

• negotiate price 


• late fees


• how they want the work delivered


• credit line 


• # copies of the finished product for your portfolio 

The first thing to ask when a client wants to commission a new work

• what are they looking for? Remember a custom commission is a collaboration. 


• When do they need it


• how many comps (sketches) would they like


• how many revisions


• plus, everything we've already discussed 

Again, talk money last

• payment schedule: all upfront, upon delivery, or spread out among the stages of the project 


• rush fee


• kill fee


• ownership of original work

Ways a client might want to use your work. 

• Advertising 
  
  
  
  • print
  
  
  • web
  
  
  • a mixture
  
  
  
  


• movies and television
  
  
  
  • in the background
  
  
  • a part of the plot 
  
  
  
  


• corporations and institutions
  
  
  
  • print
  
  
  • web
  
  
  • a mixture
  
  
  
  


• Editorial   
  
  
  
  • print
  
  
  • web
  
  
  • a mixture
  
  
  
  


• Book publication
  
  
  
  • cover art
  
  
  • interior
  
  
  • picture book 
  
  
  
  


• packaging 


• greeting cards and retail

Somethings to avoid

• work-for-hire unless you are actually an employee


• selling the universal copyright unless it for big bucks

getting work

• Do good work, get it out there, they will find you. . . sometimes


• Getting an agent